Does Technology Have the Ability to Fix the Rift and Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Agree on an SLA.
It is crucial that both teams know their position. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Come together with your team and come up with everything from the lead definition to hand offs and end goals — feel free to use Celigo.
Nevertheless, you have to evaluate your SLA agreement over time. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The buyer journey.
Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.