The Advantages of web Design and Online Marketing for Businesses.
If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Once Google realizes that the page is relevant to the search queries that people are using, they will index your page for that certain keyword that is being used, so that when someone else comes to search a product with the same keyword they will find your site.
Create SEO title tags and keywords that are simple and straight forward for all your web pages since this is what will tell the searchers and Google what your site is all about and this is one of the easiest thing you can do to improve the rankings of your page.
When you page is showing up on Google your company name is what will show up first and that will be followed with the city, for the title tags start with the location, add the keyword and then you company and make sure they do not exceed 55 characters.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
People will use different keywords when they are searching a certain product, this means that their intention is always coded in the keywords they are using, because if you are selling a product or service make use of the keywords that people will mostly use.
The Meta descriptions are the short two descriptions that shows up in your business page and they are not recognized by Google as ranking factors because the main use of a website is not just for ranking but to make sure you achieve great leads.
Meta descriptions are meant to convince the Google users to click the link and view your website that is why Meta descriptions are supposed to be below 140 characters so that you are not at risk of them being cut off by Google, they include company name, keyword you are targeting, location you are targeting and call to action.
Even if meta descriptions are not technically ranking factors, Google keeps data of the type of actions that users take on the search engine page and if your page is getting a lot of clicks it is considered to be more relevant and therefore rank higher.